Brandscaping - Nu Bank, Mexico City.
Construction Company / ALPHA HARDIN
Architecture / SPACE
Branding / COBALTO
Architecture / SPACE
Branding / COBALTO
Graphic and Industrial Design Project.
NU BANK is a Brazilian digital banking platform that aims to challenge the stereotypes of traditional banks. Its graphic identity reflects a youthful spirit and a unique approach to banking.
Our mission was to bring the brand's identity to life in its new offices in CDMX, ensuring that the spaces reflected its values and personality. We emphasized the color purple as a key aspect of its identity, aligning with one of its slogans, "The future is purple." It was also essential to convey the brand's focus on new generations, so we integrated slang and popular culture into its brand communication organically.
We developed auxiliary graphics for the identity, including a graphic design toolkit and a signage system to facilitate navigation within the offices. The signage project incorporated inclusive elements, such as braille, aligned with the overall look and feel of the brand identity.
Another key area was the wall made of plastic balls on the ground floor. We handled the technical consulting, fabrication, and installation of this feature. For the café area, we designed custom furniture and interactive elements to enhance the daily dynamics of workers in their workspace.
Collaborators:
Salvador Fernández - Arcelia Alvarado - Sebastián Tomé - Rodrigo Guadarrama - Edgar Martínez - Elisa Ortiz
Production team:
Salvador Fernández - Arcelia Alvarado - Sebastián Tomé - Rodrigo Guadarrama - Edgar Martínez - Elisa Ortiz
Production team:
Ga Calera - Hacemos Diseño - Modelab.